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Updated: August 15th, 2023

This policy describes how we handle information and data we collect/process within Smarter Mobility Lund AB (below referred to as Smarter Mobility). Including, but not limited to, the services, programs and platforms we use to operate our business and offerings as well as other third party products used in our operations (unless specified otherwise).

Smarter Mobility, the company is incorporated under Swedish law, Company ID:559175-5540 and its affiliates and subsidiaries (collectively the "Company", “we", “us”, "Smarter Mobility”, and “our”), respects your privacy rights and is committed to protect any data or information collected through services and websites accessed through internet-capable hardware platforms. This includes but is not limited to personal computers, mobile computers and\or mobile devices.

Smarter Mobility provides services catered to accelerate business & Innovation within the areas of “Network for Future Mobility”, “Exchange with mobility clusters in Europe”, “Access to leading experts”, “Knowledge and trends analysis for the future”, “Business development” and “Sales”. Smarter Mobility help you find sustainable opportunities in the transformation of Mobility of goods and people.

We offer services to best assist our members, partners and service providers to further develop their business. As a provider of information, we strive to comply with relevant laws and privacy protection rules and guidelines of the areas and countries we operate in. The base of our privacy policy is to be compliant to the European Union Directive 2016/680 and Regulation 2016/679 ("GDPR").

As a data processor, we comply with relevant legislation as stated in the Data Processing Agreement between us and our suppliers. We have adopted this privacy policy to explain how we collect, store, disclose, transfer, protect, and otherwise use the information collected in connection with our services (the "Privacy Policy").


Please read the following Privacy Policy carefully. By visiting our website, communicating with our Customer Support, connecting with us by other means and/or becoming a member, you agree that (a) we, service providers, may transfer, process, and store your/your representative's information in countries that may have different privacy protections than your country but still comply to the directives stated under Third Party information; (b) we may process your or your representative's data in accordance with the following Privacy Policy; and (c) you are bound by our Privacy Policy.

Who does this Privacy Policy apply to?

This Privacy Policy applies to all visitors of our website, members and their contact persons, our partners, potential clients or partners and their representatives ("you" or "your").

For services offered by Smarter Mobility used by residents of the European Union, we are the data processor of each user’s personal information. We, our suppliers and solution providers are the data controllers responsible for users' personal information.

For Services offered by Smarter Mobility, we are responsible for the personal information of all visitors to our website, persons who contact us, our suppliers, our partners, potential clients and their representatives.

Where does this Privacy Policy apply?

This Privacy Policy applies to the company's services, products, websites, applications, and other services that link to or display it. In addition, the company may also, from time to time, add new sites and services.


This Privacy Policy does not apply to websites or services maintained by other companies or organisations (such as external service providers or those who promote the company's products and services) and the company cannot and does not guarantee the security of any information disclosed to those third parties. In addition, please note that we may hire vendors (agents/contractors) to collect information on our behalf and in such cases such vendors will be instructed to comply with this Privacy Policy. These vendors may not use your information for their own marketing purposes.

Information we collect

We collect data from you through our/your interactions and usage of our products/services. The data we collect is provided by you, this includes personal information that both identifies you and allows us to contact you/your representatives online and offline. All information is collected on a voluntary basis. 


Data is collected in regards to your interactions/usage/experiences with our services, as well as that which you provide directly to us. The data we collect depends on the context of your interactions with us and the choices you make. 


We process the gathered data to provide services, therefore the types of information we collect depends on how you use/interact with our services. When you submit information to the Company, it will usually take the form of:

  • Subscribing to newsletters or alerts

  • Scheduling demo of our services

  • Downloading demos, programs, or other information/software

  • Requesting customer support

  • Contact with Smarter Mobility employees; or otherwise through use of our services, including mobile products, and computer products where your information is required for use. 

Your refusal to submit information may limit your ability to use services, which requires provision of such information.

Information we handle as a Data Processor

Our services are solely dedicated to offering the best user experience and for us to provide the qualitative services. As a data controller we do not collect/process any personal information of users. Any data collected/processed is in accordance with the European Union Directive 2016/680 and Regulation 2016/679 ("GDPR").

Information we collect - Customer Support and Communication (Required)

Providing us with information relating to your usage of our services as well as how to contact you allows us to provide efficient technical/customer/other support via phone, email, chat etc. Example: Sending us an email with information relating to our services, website and other issues you encounter.


All information shared with us/customer support is used solely for the purposes of; identifying you, providing technical or customer support, resolving any issues, answering questions and improving our services.Technical information may be used for statistical and/or marketing purposes as well as technical improvement of services.

Automatically collected information - How we use/store automatically collected information

We collect information from devices that are integrated with our services, this may include computers, phones and other internet-connected devices. Information about said devices and their usage within our services allows us to guarantee/improve functionality, stability and overall security and thus provide you with a better operative experience. (We may combine your information across other computers or devices that you use).

Usage and Log information

We collect service-related, diagnostic, and performance information. This includes data on your activity (Example: How you use our services), log files, diagnostics, website and overall performance logs and reports.

Device and Connection information

We may collect device-specific information when you access, or use our services. This includes information such as hardware model, operating system information, browser information, IP address, mobile network information (includes phone number and device identifiers). We do not store device location information.


Cookies are small files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies for storing your preferences and settings, providing interest-based advertising, combating fraud, analysing how our products perform and fulfilling other legitimate purposes.Cookies allow us to provide, improve, analyse and customise our services to best suit your needs. For detailed information see WiX Cookie Policy

How we use/Share information

We use the data collected to best provide you with a good user experience and help us operate our services efficiently. In particular, we use the data to:

  • Provide our services (this includes updating, securing, and troubleshooting, as well as providing support)

  • Improve and further develop our services

  • Advertise and market our services (this includes sending promotional communications, and presenting you with relevant offers)

We also use the data to operate our business, which includes analysing our performance, meeting our legal obligations, developing our workforce and general research. By using our services you agree to share information relevant to said services.

Our Services

We operate and provide our services, this includes; providing customer support, improving functionality, fixing issues and overall customisation. The purpose of the collection of usage data is to better understand how you use our services and thus allowing us to evaluate and improve user experience, research/develop, test new service features as well as conduct troubleshooting activities. Your information is also used to best respond to you when you contact us. 


We use data analytics to improve on, fix and customise our services as well as for marketing purposes. Because of this, we require Third Party Providers to turn over anonymised users’ information required for such purposes.

Safety and Security

To protect your information, we follow the accepted industry standards and maintain reasonable safeguards in attempt to ensure the security, integrity, and privacy of the information you have provided. We have security measures in place designed to best protect against the loss, misuse, and alteration of any information under our control. The information collected by us is stored in secure operating environments that are not available to the public. 


To ensure our services are being used legally, we verify activity as well as promote safety and security both on and off our services. (This includes but is not limited to investigating any suspicious activity or violations of our terms). We have internal guidelines in place on how to ensure removal of data and the process thereof, the Internal protocol for deleting information covers all Third Party Suppliers connected to our services.

  • Please see the disclaimer below.

  • This being said, we are aware that systems can not always be 100% secure and human errors do occur, this means that there is the possibility where it could be unauthorised access to your information.

  • By using our services, you assume this risk.

Do we collect children's personal information?

The Company does not knowingly collect personal information from children under 18 years old (or any persons that fall under different protections under law) If we become aware that a child has submitted information to the company, the information should be deleted immediately. We encourage parents to instruct their children, when using the internet, to never give out personal information (their real names, addresses, or phone numbers) without permission.

Third-Party information

We work with third-party providers to help operate, administer, improve, understand, customise, support and market our services. Examples of this include:

  • Website

  • Providing our infrastructure

  • Delivery of services

  • Supplying of information

  • Helping us to best understand how members, partners and potential clients use our services

  • Marketing

These third-party providers may provide us information about you in certain circumstances. For example; suppliers provide us with reports, user data that aid us in diagnosing and fixing any service issues. 


We will never disclose your information to a third party unless consented by you in this Privacy Policy or otherwise required by law. When we share information with third-party providers, we require them to use your information in accordance with our instructions and terms (or with express permission from you). Here is a list of third-party service providers:

Providers - Privacy/GDPR information

Google - DPA terms

Google - EU Standard Contractual Clauses

Scrive - GDPR

The term of retention and use of above mentioned data — as long as it is necessary for our processing purposes or until your request to remove your data.

Third Party Sharing

The Company may share your information with third parties to fulfil a request you have made, such as signing up for an email list or requesting customer support. We may share your information with third parties in connection with an investigation of fraud, intellectual property infringements, or other illegal activity or activities that may expose you or us to legal liability (as required by law enforcement or other government officials). 


Information can also be shared with third parties when we have reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users, or others who maybe harmed/may suffer loss or damage.This also includes if we believe disclosure is necessary to; protect our rights, investigate, or enforce our policies, terms, and conditions, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on the company.


In addition, your information may be disclosed to a potential or actual successor or assigned in connection with a proposed or consummated merger, acquisition, reorganisation, bankruptcy, or other similar event involving all or a portion of the company, the company's customer information may be transferred to our successor or assigned.

Assignment, Change of Control and Transfer

All of our rights and obligations under our Privacy Policy are freely assignable by us to any of our affiliates, in connection with a merger, acquisition, restructuring, sale of assets, or by operation of law or otherwise. We may transfer your information to any of our affiliates, successor entities, or new owners if needed.

Managing your information

We store data as long as it is necessary for our processing purposes or until you put in a request to remove your data. The retention period is determined on an individual basis, depending on factors such as the nature of the data, the purpose of their collection and processing, and the corresponding legal or operational needs for their storage.


If you would like to manage, change, limit, or delete information, please contact us at:

Contacting our Customer Support

You may be entitled to request to delete, restrict, correct, or receive a copy of the information collected about you. To the extent these rights apply in your country, they may be limited in some situations (for example where we are under a legal requirement to keep certain information). Should you wish to make a request, you may send an email to Please indicate your country of residence in your correspondence.

Data Retention: We will retain your information as long as it is necessary for our processing purposes, until your request to remove your data, or to administer our Services. If you request that we no longer use your personal information to provide support, contact or for other purposes, contact us via e-mail

We may still retain some of your information in our files for a reasonable period of time to resolve disputes, enforce our user agreement, administer our services, comply with technical and legal requirements, and/or other constraints related to the security, integrity, and operation of our services, after which we will take steps to delete or archive it.

In all cases for all services, we will respond to your request for access to update, delete, or correct inaccuracies to your information within 30 days.

Law and Protection

We may collect, use, preserve, and share your information if we have a good-faith belief that it is reasonably necessary to:

(a) respond pursuant to applicable law or regulations, to legal process, or to government requests;

(b) enforce our terms and any other applicable terms and policies, including for investigations of potential violations;

(c) detect, investigate, prevent, and address fraud and other illegal activity, security, or technical issues;

(d) protect the rights, property, and safety of our users, and cards, or others.

We may store such information for a period of at least one (1) year, if necessary. 


All disputes which may arise between you and us, in relation to this Privacy Policy, shall be finally settled by arbitration in Stockholm, Sweden, under the Law of Sweden. The award rendered by the arbitrators shall be final and binding on the parties concerned.

Our Global Operations

You agree to our information practices, including the collection, use, processing, and sharing of your information as described in this Privacy Policy, as well as the transfer and processing of your information and other countries globally where we have or use facilities, service providers, or partners, regardless of where you use our Services. 


You acknowledge that the laws, regulations, and standards of the country in which your information is stored or processed may be different from those of your own country.

Updates to our Policy

We reserve the right to make changes to this Privacy Policy. Please check back from time to time to ensure that you are aware of these changes. If we make a material change to this Privacy Policy, we will communicate this with a notice at our website. As far as permitted by applicable law, your continued use of the services will signify your acceptance of these changes.

Contact Us

If you have any questions, complaints or suggestions regarding the protection of your information, please contact our Chief Privacy Officer (Information Data Protection Manager) through email We will use our best efforts to provide you with a timely and satisfactory response.


Smarter Mobility
● Company name: Smarter Mobility Lund AB
● Company ID: 559175-5540
● Contact name: Mats Lindblad
● Division: Executive Board
● Email:
● Phone : +46 (0)733 74 24 58
● Address: Hans Michelsensgatan 9, 211 20 Malmö, Sweden

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